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Warning Signs of Bad Christian Television
In my book “The Last TV Evangelist: Why The Next Generation Couldn’t Care Less About Christian Media – And Why It Matters,” I released a list of mistakes that reveal when Christians are dropping the...
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5 Ways To Get A Response To Your TV Programs
Mary Hutchinson, direct response maven from “Inspired Direct” outside Boston sent me this most excellent post that you should forward to anyone considering going on TV or starting a non-profit or...
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Christian Media: Who’s Doing it Right
From time to time I’m asked “Is anyone doing Christian media well?” It’s a good question, since so many are doing it badly. I often joke that I want to create a Museum of Bad Christian Media, but I...
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5 Things I Wish Everyone Knew About TV Evangelists
I recently helped pastor Bobby Schuller write an article on the flip side of TV evangelism – the things people don’t know. We received such a good response on the news site that I thought I’d reprint...
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Should Churches Produce TV Programs?
It’s pretty popular these days to bash local churches producing broadcast TV programs. Even megachurches with adequate budgets for media don’t escape the criticism. After all, the history of Christian...
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How to be a Break-Out Success on Religious TV
OK – I’m actually going to be serious here. No jokes about bad hair, polyester suits, gold furniture, or prayer cloths. In an ocean of competition on a typical religious channel, how do you cut through...
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You’re a Church. So Why Aren’t You Live Streaming?
There’s a persistent myth about church live streaming that needs to be put to rest: the idea that once you go live online, your members will stop coming to the services. Nothing could be further from...
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Why You Should Read the Book “The Last TV Evangelist”
It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but...
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Using Gimmicks: Be Careful When Communicating a Message
The dictionary defines “gimmick” as: an ingenious or novel device, scheme or stratagem, especially one designed to attract attention or increase appeal. This may sound strange, but one of the biggest...
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The Hillsong Channel: The Next Step in Christian Television?
As you may know, the former “Church Channel” that was launched by Trinity Broadcasting years ago has been rebranded into “The Hillsong Channel.” That means the creative approach you’ve seen with...
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Pastors: Why You Shouldn’t Be Like Joel Osteen
I met Joel Osteen many years ago when he asked me to direct a series of TV specials featuring his father, Pastor John Osteen. We became friends, and when his dad passed away and Joel became pastor of...
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The Power of a Local Church’s TV Broadcast
We see many churches on national television these days, and for pastors who feel they have a message beyond their own communities, I’m all for reaching out through TV. In a media driven culture, I’m...
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Ten Ways to Cultivate Donors For Your Nonprofit Organization
A few years ago while speaking at the African Christian Broadcasting Conference in South Africa, I asked Mary Hutchinson who founded a donor development firm to submit a guest post on a topic that...
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Viewer Fatigue: Getting Your Audience to Respond
If your advertising or media programming hasn’t been getting a response lately, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re...
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Facing the Canon with J John
My long time friend J John is one of the most powerful, compelling, and hilarious speakers I know. Based in the United Kingdom, he has an amazing ministry with a global reach. Recently he broadcast a...
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The 20th Anniversary of “Starting Over”
One thing that slipped by without my noticing a couple of years ago was the 20th anniversary of a TV special we produced for the Billy Graham Evangelistic Association called “Starting Over.” Back then...
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The Hillsong Channel: The Next Step in Christian Television?
As you may know, the former “Church Channel” that was launched by Trinity Broadcasting years ago has been rebranded into “The Hillsong Channel.” That means the creative approach you’ve seen with...
View ArticleClik here to view.
Why You Should Read the Book “The Last TV Evangelist”
It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but...
View ArticleClik here to view.
Pastors: Why You Shouldn’t Be Like Joel Osteen
I met Joel Osteen many years ago when he asked me to direct a series of TV specials featuring his father, Pastor John Osteen. We became friends, and when his dad passed away and Joel became pastor of...
View ArticleClik here to view.
Christian Media Producers: Fix The TV or Video Program Before You Launch
I’ve always been an advocate of religious television. And why not? On my cable network there are channels dedicated to sports, home improvement, politics, technology, and all sorts of lifestyles. So...
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