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Pastor: Why Shouldn’t You Be on Television?
As the media continues to evolve, pastors and ministry leaders have more options than ever for spreading their message. While digital platforms have become increasingly popular and effective, the...
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The National Religious Broadcasters Convention: Big Changes Are Happening
I’ve been on the board of the National Religious Broadcasters for a long time, and been a member since shortly after we launched Cooke Media Group in 1991. Originally an advocacy group to lobby...
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As Secular TV Pulls Back, Is Christian TV Ready to Make an Impact?
The Wall Street Journal is reporting that “Big advertisers from General Motors Co. to PepsiCo Inc. to General Mills Inc. are seeking to walk back spending commitments they made to broadcast and cable...
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Live Streaming Skills We Can Learn from TV Evangelists
Remember all those reasons people used to criticize TV evangelists? Particularly in the 1980’s and 1990’s, using television for evangelism generated massive audiences, but many were considered...
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This is the Moment for Christian Broadcasters to Rise Up
Over the last month, we’ve focused so much on helping churches live stream through the lockdown, that I’ve hardly spent any time talking about Christian broadcasting. However, the lockdown is having a...
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The 20th Anniversary of “Starting Over”
One thing that slipped by without my noticing a couple of years ago was the 20th anniversary of a TV special we produced for the Billy Graham Evangelistic Association called “Starting Over.” Back then...
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Facing the Canon with J John
My long time friend J John is one of the most powerful, compelling, and hilarious speakers I know. Based in the United Kingdom, he has an amazing ministry with a global reach. Recently he broadcast a...
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Viewer Fatigue: Getting Your Audience to Respond
If your advertising or media programming hasn’t been getting a response lately, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re...
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Ten Ways to Cultivate Donors For Your Nonprofit Organization
A few years ago while speaking at the African Christian Broadcasting Conference in South Africa, I asked Mary Hutchinson who founded a donor development firm to submit a guest post on a topic that...
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The Power of a Local Church’s TV Broadcast
We see many churches on national television these days, and for pastors who feel they have a message beyond their own communities, I’m all for reaching out through TV. In a media driven culture, I’m...
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Pastors: Why You Shouldn’t Be Like Joel Osteen
I met Joel Osteen many years ago when he asked me to direct a series of TV specials featuring his father, Pastor John Osteen. We became friends, and when his dad passed away and Joel became pastor of...
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Why You Should Read the Book “The Last TV Evangelist”
It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but...
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Preaching on Television? It’s More Effective Than You Think
When I started working in television, preachers and preaching were about the only thing on Christian TV. My first boss in the business, Oral Roberts, was a pioneer because we were producing prime time...
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Cooke Pictures is now Cooke Media Group
In 1991 my wife Kathleen and I launched our media production and consulting company, Cooke Pictures. In those days, TV and film production was expensive, and few organizations could own their own...
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Christian Media Producers: Fix The TV or Video Program Before You Launch
I’ve always been an advocate of religious television. And why not? On my cable network there are channels dedicated to sports, home improvement, politics, technology, and all sorts of lifestyles. So...
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Pastors: Why You Shouldn’t Be Like Joel Osteen
I met Joel Osteen many years ago when he asked me to direct a series of TV specials featuring his father, Pastor John Osteen. We became friends, and when his dad passed away and Joel became pastor of...
View ArticleClik here to view.
Why You Should Read the Book “The Last TV Evangelist”
It’s been out a few years now, but my book “The Last TV Evangelist: Why the Next Generation Couldn’t Care Less About Religious Media (And Why it Matters)” keeps popping up. Maybe it was prophetic, but...
View ArticleClik here to view.
The Hillsong Channel: The Next Step in Christian Television?
As you may know, the former “Church Channel” that was launched by Trinity Broadcasting years ago has been rebranded into “The Hillsong Channel.” That means the creative approach you’ve seen with...
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The 20th Anniversary of “Starting Over”
One thing that slipped by without my noticing a couple of years ago was the 20th anniversary of a TV special we produced for the Billy Graham Evangelistic Association called “Starting Over.” Back then...
View ArticleClik here to view.
Facing the Canon with J John
My long time friend J John is one of the most powerful, compelling, and hilarious speakers I know. Based in the United Kingdom, he has an amazing ministry with a global reach. Recently he broadcast a...
View Article
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